A business idea has to transform into a sell able product or service for it to be an enterprise. The critical issue with starting or running businesses online and offline is the market. As a budding entrepreneur, you need to find a way to reach your potential customers, tell them about what is on offer and entice them to buy.
In the past, all you did was put ads on the daily newspapers and wait for people to call upon your store. Today, you have to be on social media and engage people according to what interests them. Luckily, there are free tools for you to use. Here are tips to make the most out of the Free Social Media Marketing Tool.
Think outside the Box
Most tools will tell you what you need to know as a regular user, with no additional insights about modifying the usage to fit your needs. Therefore, you end up doing the basic things that everyone does. You lack any competitive edge since you are not unique.
You probably also fail at getting any leads in your social media pages because what you offer probably sounds familiar and boring to you your target audience. On the other hand, a little customization would allow you to infuse your voice and personality in whatever you do. People like dealing with personalized messages, and that will work for you irrespective of the type of tool you are using for marketing.
Increase the Efficiency of Communication
There is a thing in marketing called integrated communication. It is a collection of different channels you would use to communicate using one strategy. For instance, you will have to lump together Twitter, Instagram, and Facebook as channels when you are thinking about the message. You will then decide how many posts to have on each media channel to create the right level of awareness. When using the free marketing tool for social media, make sure it gives you a chance to work on your integrated communication strategy to make it most effective.
Resist the Temptation to Jump to Every Trend
Trends on social media allow you to get attention in a short time. Nevertheless, bad attention will ruin your business and brand. Therefore, only hop on to trends with sufficient traction and meaningful benefits to your brand. Remember to use the right imagery and other representational symbols to make your campaigns memorable. Use the free tool to improve a good idea instead of expecting it to come up with the idea in the first place.
Crash Your Enemies Totally
Give your campaign everything you got when you are going to attack another brand on social media. Make sure you think through the execution including the responses people are going to get when they follow your links, contribute to your online store, and ask questions. Capture attention and make sure you have enough resources including people to post on your behalf to control the story. A mistake people make is using a free tool to go viral and then failing to extract sufficient business juice from the resulting fame. Think out every step to ensure you are transforming fans into customers.
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